Attribution Analytics: TikTok’s First-Party Measurement Solution For Advertisers
Nov. 3, 2023: TikTok launches Attribution Analytics, a first-party measurement solution within TikTok’s Ads Manager, to help advertisers measure the results of their TikTok advertisement campaigns. This tool helps them gain deeper insights into users’ conversion data. It also enables advertisers to understand the customer journey on TikTok with a clearer view of the non-linear customer’s path…